At S&J Wine Routes, we believe that the essence of wine lies in its ability to bring people together, blending fun with adventure. Our mission is to take you—not just as clients, but as new friends—on a captivating journey that unveils the heart and soul of winemaking. From the nurturing soil to the last drop of exquisite wine, you’ll forge personal connections with the artisans whose lives are dedicated to crafting the world’s finest wines.
These vintners and farmers, with their rich stories of family heritage and a relentless pursuit of excellence, embody the spirit of their creations. Through intimate encounters and shared tales, we offer an immersive education not just in the taste of wine, but in the culture and dedication woven into each bottle.
Our tours are designed to unveil the most essential vineyards, offering exclusive insights into the wine’s journey from vine to glass. Beyond the wine, we curate experiences that immerse you in the local gastronomy and landscapes, connecting you to the region’s soul through its food and sights.
With S&J Wine Routes, luxury and ease are paramount. Leave the logistics to us—luxury transport, exceptional accommodations, and bespoke tours are all part of the journey. Delight in extraordinary meals and discover regional specialties, perfectly paired with wines served with pride by the local vintners.Join us for an unparalleled adventure where luxury meets authenticity, and discover the unparalleled joy of wine as it was meant to be experienced—surrounded by beauty, history, and the passionate people who make it all possible.
Hello! I’m Sonya Wilson, the proud co-founder and president of S&J, a venture born from my lifelong passion for travel and luxury experiences. My journey began as an Air Force girl, living in numerous places but holding a special place in my heart for NYC and Germany—my second home. This unique upbringing instilled in me an insatiable travel bug, a trait that joyfully persists.
Throughout my career, I’ve been privileged to work alongside a diverse array of professionals—from professional athletes and restaurateurs to hoteliers and artists. These experiences have honed my ability to discern true luxury while focusing on authenticity and quality.
My love for adventure is matched only by my enthusiasm for sharing it! With S&J, I’ve found the perfect outlet to blend humor, love of travel, and luxury into exclusive wine tours designed for those who seek more than just a journey—they seek an unforgettable experience.
Bonjour! I’m Jérôme Leroy, the heart and soul alongside Sonya in founding S&J. Born and raised in the vibrant Parisian region of France, I’ve been blessed to call New York City my home for over half my life—a city that, like a fine wine, I’ve come to love deeply.
My career began in the world of fashion, where I developed a keen eye for style and elegance. This passion for beauty and sophistication naturally transitioned into the culinary realm, leading me to establish a catering company dedicated to serving the discerning tastes of the fashion elite.
However, it was in 2015 that I truly found my calling in the world of wine. Diving deep into this new passion, I became a professional wine buyer, curating selections for restaurants and wine stores across New York City. My journey took a pivotal turn in 2017 with the opening of Aoc East, my very own wine bar/bistro. There, I was able to craft a personal wine list that transformed AoC East into a genuine wine hub for enthusiasts and newcomers alike.
The formation of S&J Wine Routes was a natural progression of my wine journey, fusing my diverse passions and experiences into a single venture. Alongside Sonya, we’re on a mission to offer unparalleled wine tours that celebrate the luxury, culture, and sheer joy of wine exploration.